Bike Athletic is the brand of innovative, high quality, cutting-edge athletic protection worn by athletes on the fields of play for over 130 years. Our brand strength is based on Heritage, Authenticity and Awareness.

Our history goes back to 1874 when the jock strap was invented, and with each passing year, our heritage becomes stronger. Bike Athletic’s innovations have also made it the brand relied upon by athletes, fitness enthusiasts and consumers alike for high quality protective products.

At Bike Athletic, we have earned our authenticity on the fields of play from the professional ranks to the recreational level. Consumers should feel confidence when purchasing Bike^® athletic products because they are truly the authentic athletic gear of professionals.

As one of the top 50 sports brands according to Sporting Goods Business, Bike Athletic enjoys strong brand awareness with both consumers and coaches who make purchasing decisions for their athletes. In market research, more than 90% of coaches know the Bike^® brand and when asked what they think of Bike^® athletic products, the first word that most often comes to mind is “protection.” Bike Athletic enjoys the number one position in consumer brand awareness among sports medicine brands, over double the awareness of its nearest competitor, with 58% awareness among men.

Our longstanding reputation for excellence in real sports has brought us to the forefront as a leading supplier of sports medicine, football protective equipment and team uniforms. Bike^® athletic products are ADVANCED ATHLETIC PROTECTION^™.